Company intends to "Sony" Relying on Display Technology Ultra HD 4K resolution in the transfer of the 2014 World Cup football next, to be hosted by Brazil.
Display technology is the "Ultra HD" high degree of clarity and four times better than high-definition resolution HD, a technique that many manufacturers began to support TVs and put screens operate in the market.
The news reports revealed today that the "Sony" agreed with the International Federation of Football, the organizer of the World Cup, to carry out a number of experiments to transfer those games before formally adopted resolution to move the tournament to be held in June 2014.
And intends to "Sony", for its part, test sports such transfer new technology to broadcast TV at Wimbledon for the next tennis, which will begin on June 24 next year.
The report pointed to the magazine "Hollywood Reporter" of America that "Sony" intends to rely on the sponsorship contract for the International Federation of Football "FIFA" of $ 305 million and ends in the next year, to get the rights to the World Cup that technical.
The "Sony" got the rights to broadcast the World Cup the past three-dimensional display technology, 3D, and that was the first FIFA tournaments that offer such technology to be used in the presentation of the next World Cup in Brazil, too.
To this, which is expected to extend Sony Corporation "HBS" that transport games televised in favor of the International Federation of about 340 camera HD resolution to cover the tournament, and the company intends to add a number of cameras of the type F65 capable of imaging accurately 4K if approved by the International Federation of the use of technology .
The U.S. newspaper report had pointed to the start of a good spread of TVs in support of the Ultra HD technology in homes, where there is expected to be 250 thousand technical support those screen only in America.
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